Advertising Archives - stefcheva.com

Is Facebook Listening to You? What Really Drives Your Ads

by Vyara Stefcheva | Oct 14, 2026 | Advertising

TL;DR The short answer: there is no evidence that Facebook listens to your conversations to show you ads. Meta has denied it publicly since 2016. It doesn’t need to. Your location, likes, scrolling, friends, life events and the websites you visit tell the...

Ads Are Getting More Expensive and Organic Traffic Is Shrinking. Here’s How to Keep Selling.

by Vyara Stefcheva | Sep 30, 2026 | Advertising

TL;DR Ads are getting more expensive on both Meta and Google. Meta’s average price per ad rose 12% year over year in Q2 2026. The average Google Ads cost per click reached $5.42. AI makes it easier than ever to start a business and launch ads. More advertisers...

I Opened a ChatGPT Ads Account in Bulgaria on Day One. Here’s What Nobody Tells You Yet.

by Vyara Stefcheva | Sep 25, 2026 | Advertising

TL;DR Self-serve ChatGPT Ads opened to advertisers in Bulgaria and 31 other European countries in early September 2026. OpenAI’s crawler, OAI-AdsBot, must be able to read your landing page. If your site blocks it, you can’t advertise. There are no...