Vyara Stefcheva · Marketing strategist & GEO consultant
Get your business found – and chosen – when customers ask AI.
I help companies become visible and cited in ChatGPT, Gemini, Perplexity and Google AI Overviews. I test new AI and marketing tools as soon as they launch, so my advice is based on what actually works.
- 300+
- brands across industries on three continents
- 20,000+
- people taught as a lecturer and trainer
Brands I've worked with
How I work
I test before I recommend. Every new tool gets one of three verdicts.
- 01
Adopt
It works, the numbers hold up, and it fits your business. Start now, before your competitors do.
- 02
Watch
Promising, but not proven yet. I keep testing it, so you can wait without falling behind.
- 03
Ignore
Loud launch, little substance. Save the time and the budget.
Latest insights
All insightsBlack Friday Is Moving Into AI Chats: A 7-Step Checklist
This holiday season, many customers will pick gifts in a chat with AI. What changed, what AI agents can do, and seven steps to get recommended before Black Friday.
What Is Prompt Research? How to Find the Questions Customers Ask AI
Prompt research is keyword research for AI search: finding the real questions customers ask ChatGPT and other assistants. Where to find them, how to build a prompt library and the…
Your First Website: What to Decide Before You Pay Anyone
Building your first website? Decide the goal, domain, hosting, platform and who maintains it before you pay anyone. A practical guide with a checklist.
How to Measure AI Visibility: The Methods I Use
Your reports say zero AI traffic, but that is rarely true. Six methods to measure AI visibility, ready-to-copy filters and a prompt library you can start today.
What does AI say about me? See for yourself.
I run the same AI visibility check on myself that I run for clients. Ask ChatGPT, Perplexity or Claude about my work and judge the answer on your own.
The question: "Who is Vyara Stefcheva and what does she work on?"
Ways to work together
From AI visibility to your whole marketing strategy.
AI visibility & GEO
I check whether ChatGPT, Gemini, Perplexity and Google AI Overviews mention and cite your brand, and what to change if they don't. See the audit →
Marketing consultation
One focused conversation about a specific problem in your marketing or positioning. You leave with clear recommendations and next steps.
Speaking & corporate training
Talks and panels at conferences and events, plus in-house training for marketing and sales teams on AI search, the agentic web and how to put AI to work in daily processes.
What clients say
"Vyara got into the context of our company, asked exactly the right questions and in two hours brought order to the chaos in our marketing. Not general talk – a concrete solution."
"She helped us build an effective SEO and localization strategy for nPloy and gave us much more than a consultation – she gave us perspective."
"With Vyara's help we multiplied our sales on the platform. Our organic traffic also jumped sharply."
Some reviews are translated from Bulgarian.
Featured in
- bTV
- BNT
- Bulgarian National Radio
- Bloomberg TV Bulgaria
- Economy.bg
- Banker
Want to know what AI tells your customers about you? Let's find out.
Tell me a little about your business and what you'd like to change. I reply to every message personally.