by Vyara Stefcheva | Oct 16, 2026 | AI Search & GEO
TL;DR This holiday season, many customers will choose gifts in a conversation with AI, not by scrolling ads or opening ten tabs. The numbers are already here: AI traffic to US websites grew 693% in the 2025 holiday season, and those visitors converted 31% more often....
by Vyara Stefcheva | Oct 15, 2026 | AI Search & GEO
TL;DR Prompt research is keyword research for AI search. It means finding the real questions your customers ask ChatGPT, Gemini, Perplexity and Google’s AI answers, in their own words. Prompts are longer and more specific than keywords. According to...
by Vyara Stefcheva | Oct 14, 2026 | AI Search & GEO
TL;DR There is no single number for AI visibility yet. No tool can tell you with full accuracy how often ChatGPT, Gemini or Perplexity mentions your business. “Zero AI traffic” in your reports is almost never true. Part of it is hidden in direct traffic,...
by Vyara Stefcheva | Oct 14, 2026 | AI Search & GEO
TL;DR Customers now ask AI which accountant, dentist, architect or hotel to choose, and the assistant does the research for them. If AI can’t find, understand or trust your business, it recommends someone else, even if you are better. The five most common...
by Vyara Stefcheva | Oct 8, 2026 | AI Search & GEO
TL;DR Ask ChatGPT who the best company is in your field. If a competitor shows up and you don’t, the reason is often not your product. It’s what other people have published about you. When AI assistants answer questions that need fresh information, they...
by Vyara Stefcheva | Sep 30, 2026 | AI Search & GEO
TL;DR Ranking first on Google no longer guarantees traffic. According to Ahrefs, when an AI Overview appears, the top result gets 58% fewer clicks. People no longer search in three words. They describe their whole situation, and AI breaks that question into...
