• Executive Director at Zahara Consult
  • Assisting numerous global companies in business expansion and client outreach including Wacom (Worldwide), Binance (Worldwide), Bitstop (USA), Opn (Asia).
• Marketing Strategy Expertise
  • Developed and implemented marketing strategies for global organizations, corporations, SMEs, startups, and NGOs.
• Internship at bTV (2018)
  • Started her career development with an internship in the PR department of the largest media in Bulgaria.
  • Gained experience on major TV formats like “The Farm”, “Masterchef”, “The Voice of Bulgaria”, “Mission My Home”.
• Journalist at Uspelite.bg (2017)
  • Conducted inspiring interviews with successful Bulgarians.
  • Published interviews in a book and a magazine with a 500k circulation.
• PR and Advertising Agencies (2017-2018)
  • Developed PR, advertising, and communication strategies for clients such as Municipal Bank, Bulgarian Sports Totalizator, Sofiyska Voda, and NRA.
• Chief Editor at Devstyler (2018)
  • Conducted interviews with top global managers and IT experts.
  • Led the first Bulgarian survey on IT sector salaries.
• Global Tech Summit Organization (2018-2019)
  • Organized one of the largest programming conferences in Eastern Europe.
  • Led events such as Java2Days, CodeMonsters, AI & Smart Tech, and Technology 4 Business.
• Digital Marketing
  • Worked in digital marketing agencies, handling multiple roles including Account Manager and Sales & B2B Expert.
  • Developed marketing strategies, SEO, social media management, and digital advertising.
• Freelance Projects
  • Worked on projects in finance, IT, blockchain, education.
  • Clients included Quanterall, Augment Esports Technology, Znam.be, HelpLending, and Assetify.
• Technology and AI
  • Developed a personal tech website (egorithms.com).
  • Achieved top 5% affiliate performer status for 2021 in Binance.
  • Created the Web3, AI & Metaverse Community and Web3Trib3 platform.
• Teaching and Lecturing
  • Taught at Sofia Youth Innovation Lab, SoftUni Digital, Finance Academy, New Bulgarian University.
  • Led marketing seminars for Postbank and Mastercard.
  • Participated as a speaker at various events like CareerShow and Binance webinars.

• Education
  • Bachelor’s in Public Relations, Sofia University “St. Kliment Ohridski”
  • Master’s in Business Administration – Strategic Management, Sofia University “St. Kliment Ohridski”

• PR and Marketing Agencies (2017-2018)

  • Developed and executed PR, advertising, and communication strategies for various clients.
  • Key Clients:
    • Municipal Bank
    • Bulgarian Sports Totalizator
    • Sofiyska Voda
    • National Revenue Agency (NRA)
  • Responsibilities:
    • Conducted market research, media content monitoring, and analysis.
    • Planned and implemented PR campaigns.
    • Organized events and created crisis PR strategies.

• Digital Marketing Agencies

  • Worked across multiple roles, including Account Manager and Sales & B2B Expert.
  • Responsibilities:
    • Conducted market research and developed marketing strategies.
    • Managed social media accounts and executed digital advertising campaigns.
    • Gained extensive experience in SEO and digital marketing techniques.
  • Skills Developed:
    • Client relationship management and new client acquisition.
    • Execution of comprehensive marketing campaigns.

• Freelance Projects

  • Worked on diverse projects in finance, IT, blockchain, and education sectors.
  • Key Clients:
    • Quanterall
    • Augment Esports Technology
    • Znam.be
    • HelpLending
    • Assetify
  • Responsibilities:
    • Built marketing strategies, managed SEO, and handled social media accounts.
    • Created PR materials, managed media coverage, and produced copywriting and design work.

With a focus on innovation and a deep understanding of the latest trends and technologies, Vyara is among the pioneers of the Web3 movement.

Vyara’s expertise is highly sought-after, and she has worked with companies in the UK, USA, and Japan, among other countries. She is known for her ability to provide tailored solutions that help businesses thrive in an ever-evolving digital landscape. Vyara is also an advocate for diversity and inclusivity in the tech industry, and she works tirelessly to promote these values in all of her business ventures.

Vyara Stefcheva has worked with some of the biggest companies in the crypto and blockchain world. At the same time, she is also an active speaker and organizer of events for innovative web3 technologies, AI, blockchain, and web3 marketing. 

She has also created the first Web3 & Metaverse Community in Bulgaria. Vyara also led Binance’s first national survey in Bulgaria for “The Crypto Investor Profile”. 

Devstyler (2018)

• Position: Chief Editor at the largest media outlet for software development in Bulgaria.
• Responsibilities:
  • Managed both online and print editions of the magazine.
  • Conducted interviews with leading global managers and IT experts.
• Notable Interviews:
  • Stefan Ferber, CEO of Bosch Software Innovations GmbH
  • Radoslav Nikolov, CEO of SAP
  • Rajiv Ramaswami, COO at VMware
  • Viktor Andonov, Director of Devexperts Bulgaria
  • Andon Nikolov, General Director of SoftServe
  • Peter Minev, VP of Engineering at Careem
  • Yavor Stefanov, Vice President of the R&D centers of SafeCharge
  • Kevin Warwick, the First Cyborg in the world
  • Roberto Klapis, Security Engineer at Google
  • Borislav Borisov, CTO of UltraPlay
• Achievements:
  • Led the first nationwide survey on IT sector salaries in Bulgaria, with results widely covered by national media.

• Uspelite.bg (2017)
  • Journalist, editor, and community manager for the largest independent media outlet for positive news in Bulgaria.
  • Conducted numerous inspiring interviews with successful Bulgarians.
  • Two notable interviews were published in widely circulated media:
    • Interview with Dr. Hochwarter featured in the book “Five Steps to a Better Life” (2018).
    • Interview with Ivan Manev published in a magazine with a circulation of 500,000 copies.
  • Managed the media’s community of donors on Patreon.
• bTV Internship (2018)
  • Interned in the PR department of Bulgaria’s largest media company.
  • Gained hands-on experience with major TV shows, including “The Farm”, “Masterchef”, “The Voice of Bulgaria”, and “Mission My Home”.
  • Worked with top PR and media experts in the country.

Vyara Stefcheva is a dedicated educator and mentor, actively contributing to the knowledge-sharing landscape in Bulgaria and beyond. She imparts her expertise through teaching, lecturing, and mentorship at various events.

Currently, Vyara is a speaker at Softuni Digital, the largest digital marketing educational institution in Bulgaria. There, she is a lecturer for SEO and marketing.

She has also been a speaker at New Bulgarian University and The American University in Bulgaria.

Vyara extends her teaching prowess to the Finance Academy, where she covers a range of topics including marketing, additional income sources, freelancing, and blockchain (101) for beginners. Her commitment to education is not confined to local boundaries; she is a sought-after lecturer in events and webinars worldwide, sharing her insights on marketing and related subjects.

Vyara’s passion for teaching extends beyond borders, making her a global contributor to the dissemination of knowledge in the marketing domain. Her other passion lies in demystifying complex tech topics such as “artificial intelligence”, “web3”, “blockchain” and “cryptocurrency”. This dedication reflects her belief in the power of technology for professional advancement and exemplifies her commitment to fostering a deeper understanding of challenging technological subjects.