by Vyara Stefcheva | Oct 16, 2026 | AI Search & GEO
TL;DR This holiday season, many customers will choose gifts in a conversation with AI, not by scrolling ads or opening ten tabs. The numbers are already here: AI traffic to US websites grew 693% in the 2025 holiday season, and those visitors converted 31% more often....
by Vyara Stefcheva | Oct 15, 2026 | AI Search & GEO
TL;DR Prompt research is keyword research for AI search. It means finding the real questions your customers ask ChatGPT, Gemini, Perplexity and Google’s AI answers, in their own words. Prompts are longer and more specific than keywords. According to...
by Vyara Stefcheva | Oct 14, 2026 | Marketing Strategy
TL;DR Not every business needs a complex website. If you are still testing an idea, a simple one-page site can bring your first sales for a fraction of the cost. Some businesses wait too long. When orders pile up in Instagram messages, a website stops being a...
by Vyara Stefcheva | Oct 14, 2026 | AI Search & GEO
TL;DR There is no single number for AI visibility yet. No tool can tell you with full accuracy how often ChatGPT, Gemini or Perplexity mentions your business. “Zero AI traffic” in your reports is almost never true. Part of it is hidden in direct traffic,...
by Vyara Stefcheva | Oct 14, 2026 | Advertising
TL;DR The short answer: there is no evidence that Facebook listens to your conversations to show you ads. Meta has denied it publicly since 2016. It doesn’t need to. Your location, likes, scrolling, friends, life events and the websites you visit tell the...
by Vyara Stefcheva | Oct 14, 2026 | AI Search & GEO
TL;DR Customers now ask AI which accountant, dentist, architect or hotel to choose, and the assistant does the research for them. If AI can’t find, understand or trust your business, it recommends someone else, even if you are better. The five most common...
by Vyara Stefcheva | Oct 14, 2026 | Future of the Internet
TL;DR Since 2 August 2026, Article 50 of the EU AI Act requires a visible label on deepfakes: realistic AI images, video or audio that resemble real people, places or events. Improving a real photo is fine. Adding things that don’t exist is where it becomes...
by Vyara Stefcheva | Oct 8, 2026 | AI Search & GEO
TL;DR Ask ChatGPT who the best company is in your field. If a competitor shows up and you don’t, the reason is often not your product. It’s what other people have published about you. When AI assistants answer questions that need fresh information, they...
by Vyara Stefcheva | Oct 7, 2026 | Future of the Internet
TL;DR A post about your child is never just one post. Over time, photos of the school uniform, the front door and the first day of school add up to where a child is and when. Studies show how early this starts: in a 2010 survey of 2,200 mothers in 10 countries, 81% of...
by Vyara Stefcheva | Oct 7, 2026 | Future of the Internet
TL;DR We are entering an economy where AI creates AI and sells to other AI. When my agent books a trip through a platform’s AI, which talks to a hotel’s AI, who is the customer – me or my agent? The history of humanity can be read as a history of what we...
