stefcheva.com
  • About
  • Insights
  • Services
  • Contact
  • български
  • English
Select Page
Customers Now Ask AI: How to Get Your Business Recommended

Customers Now Ask AI: How to Get Your Business Recommended

by Vyara Stefcheva | Oct 14, 2026 | AI Search & GEO

TL;DR Customers now ask AI which accountant, dentist, architect or hotel to choose, and the assistant does the research for them. If AI can’t find, understand or trust your business, it recommends someone else, even if you are better. The five most common...
Do You Have to Label AI Content? Reading of the EU AI Act

Do You Have to Label AI Content? Reading of the EU AI Act

by Vyara Stefcheva | Oct 14, 2026 | Future of the Internet

TL;DR Since 2 August 2026, Article 50 of the EU AI Act requires a visible label on deepfakes: realistic AI images, video or audio that resemble real people, places or events. Improving a real photo is fine. Adding things that don’t exist is where it becomes...
How to Build Digital PR So AI Recommends You

How to Build Digital PR So AI Recommends You

by Vyara Stefcheva | Oct 8, 2026 | AI Search & GEO

TL;DR Ask ChatGPT who the best company is in your field. If a competitor shows up and you don’t, the reason is often not your product. It’s what other people have published about you. When AI assistants answer questions that need fresh information, they...
Before You Post Your Child Online: What I See as Someone Who Works With Digital Footprints

Before You Post Your Child Online: What I See as Someone Who Works With Digital Footprints

by Vyara Stefcheva | Oct 7, 2026 | Future of the Internet

TL;DR A post about your child is never just one post. Over time, photos of the school uniform, the front door and the first day of school add up to where a child is and when. Studies show how early this starts: in a 2010 survey of 2,200 mothers in 10 countries, 81% of...
If AI Does Everything, What’s Left for Humans?

If AI Does Everything, What’s Left for Humans?

by Vyara Stefcheva | Oct 7, 2026 | Future of the Internet

TL;DR We are entering an economy where AI creates AI and sells to other AI. When my agent books a trip through a platform’s AI, which talks to a hotel’s AI, who is the customer – me or my agent? The history of humanity can be read as a history of what we...
« Older Entries
Next Entries »
  • Facebook
  • Instagram
© 2026 Vyara Stefcheva

I use analytics cookies to understand which content is useful. They are set only if you accept them. Privacy Policy